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		<loc>https://heathermcdaid.com</loc>
		<lastmod>2026-10-26</lastmod>
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		<priority>1.0</priority>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/image01.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery07/c51758be.png</image:loc>
			<image:title>£4m+ via crowdfunding</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery07/185d3a9e.png</image:loc>
			<image:title>50k+ project supporters</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery07/79521997.png</image:loc>
			<image:title>160k+ brand following grown</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery08/953e84f2.png</image:loc>
			<image:title>200k+ books sold</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery08/4107474d.png</image:loc>
			<image:title>100s of pieces of coverage</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery08/5b8b7e6a.png</image:loc>
			<image:title>Over 20 award recognitions</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery05/00bd27c6.jpg</image:loc>
			<image:title>**Good Omens: The Official and Ineffable Graphic Novel**\n$3.2m+ raised; 37k backers // Dunmanifestin</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery05/871e23e9.jpg</image:loc>
			<image:title>**Black Mirror: San Junipero**\n$120k raised; 1.5k backers // Twisted Comics</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery05/9f30dfed.jpg</image:loc>
			<image:title>**Inklings: Non-fiction series**\n$90k; 1.7k backers // 404 Ink</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery05/3200381d.jpg</image:loc>
			<image:title>**Black Mirror: USS Callister**\n$65k; 861 backers // Twisted Comics</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery05/2cfb11b0.jpg</image:loc>
			<image:title>**Demolition: Legends of the Ring**\nUpcoming // One Shot Studios</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery14/67a2f455.jpg</image:loc>
			<image:title>**Event and festival programming** and Fan Frontier producer.</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery14/2797c641.jpg</image:loc>
			<image:title>**Ghostwriter** for Creeper&#039;s book *The Last Days of James Scythe*.</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery15/d186ab92.jpg</image:loc>
			<image:title>**Culture writer &amp; editor** and editor of several culture books.</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery15/90181560.jpg</image:loc>
			<image:title>**Spoken at events** across the country and been a visiting lecturer.</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery13/13c560a8.jpg</image:loc>
			<image:title>**Judge for many prizes** for emerging creatives and those in culture.</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery13/64d530c6.jpg</image:loc>
			<image:title>**Publisher** behind several incredible authors and works.</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery16/17f9245d.jpg</image:loc>
			<image:title>**Co-creator** of the official *Good Omens trading card game*.</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery16/ae3d5df4.jpg</image:loc>
			<image:title>**Co-author** of *Publisher Not Found* with Laura Jones-Rivera.</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery04/9b485e8d.png</image:loc>
			<image:title>organisations</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery04/e75f89a5.png</image:loc>
			<image:title>organisations</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery04/d27da24f.png</image:loc>
			<image:title>organisations</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery01/d0906607.png</image:loc>
			<image:title>**Publishing projects**\nA decade+ experience in publishing covering non-fiction, fiction, trade, graphic novels, children’s books and more can be brought to project management, consultancy or somewhere in between.</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery01/e6a6b056.png</image:loc>
			<image:title>**Social media**\nKnowing how to reach audiences on the ever-growing list of platforms is difficult - it’s important to know how to shape what you do for where you want to be reaching people.</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery01/6c38af10.png</image:loc>
			<image:title>**Events &amp; speaking**\nI’ve spoken about publishing, campaigns, branding, funding and more to audiences nationally and internationally for Universities and festivals all over.</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/image04.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery06/030ae48e.png</image:loc>
			<image:title>**Brand strategy**\nWorking behind the scenes to understand not only how to tell your story, but to expand that in new avenues is vital. Whether merchandising, adaptations or beyond, understanding your audience needs is key.</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery06/2a5a32fc.png</image:loc>
			<image:title>**Crowdfunding consultancy**\nWith over £4m raised in crowdfunding campaigns, I love working on how to bring your project to those who need it, and sharing the unique balance crowdfunding requires.</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery06/ef176507.png</image:loc>
			<image:title>**PR &amp; campaigns**\nUnderstanding the many angles a project can take is no small task - getting that story in front of the right people at the right time can make all the difference in its success and reach.</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery09/aff5d588.png</image:loc>
			<image:title>**Lifetime Achievement Award** at the Besties. *For: 404 Ink*</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery09/69a3176d.png</image:loc>
			<image:title>Named in the **FutureBook40** for publishing innovators</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery10/aff5d588.png</image:loc>
			<image:title>Shortlisted for **British Book Awards&#039;** Marketing Strategy of the Year.</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery10/69a3176d.png</image:loc>
			<image:title>Named in the **FutureBook40** for publishing innovators</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery11/aff5d588.png</image:loc>
			<image:title>Publishing of the Year at **Scotland&#039;s National Book Awards**</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery11/69a3176d.png</image:loc>
			<image:title>Named in the **FutureBook40** for publishing innovators</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery12/aff5d588.png</image:loc>
			<image:title>*Crowdfunder of the Year* at ComicScene Awards. *For: Good Omens*</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery12/69a3176d.png</image:loc>
			<image:title>(Then) **Most funded comics Kickstarter in history**. *For: Good Omens*</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery03/aff5d588.png</image:loc>
			<image:title>**Small Press of the Year** (Regional) at **British Book Awards** x2 (404 Ink)</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/gallery03/69a3176d.png</image:loc>
			<image:title>Named a **woman shaping the future** by **Margaret Atwood**</image:title>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/image02.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://heathermcdaid.com/assets/images/image03.png</image:loc>
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